“This significant recognition points to Komen Atlanta’s tireless efforts to enable everyone in Metro Atlanta to detect and survive breast cancer,” Cati Diamond Stone, executive director of the Atlanta affiliate, said in a statement. “We are forever thankful for the support of our sponsors, donors, partners and volunteers who make this lifesaving work possible.”
Komen Greater Atlanta is dedicated to moving the organization and the mission forward. Through a steady and pragmatic process that includes a commitment-to-excellence approach, it has achieved tremendous success with its mission work, board engagement, partnerships within the community, branding and overall operational excellence.
Among its many accomplishments, Komen Greater Atlanta has worked to enhance its presence in its service area by reintroducing Komen to the community and broadening its scope in media outreach. This year, it launched two highly successful campaigns that placed it at the forefront in Atlanta.
It has demonstrated excellence in its ability to diversify revenue, introducing two new programs; engaged new board members who serve as an accurate representation of the diversity and leadership found within its local community; and revitalized the relationships with its sister Affiliates and Komen headquarters, participating in countless pilot programs and providing key input in the development of a new breast cancer education toolkit established to reach African-American women.
To better address specific needs identified by its community profile — a in-depth analysis the Komen organization conducts of each community it serves in order to target areas and populations of greatest need of breast health services and education — Komen Greater Atlanta worked to expand programs targeted at reaching its area’s Latina, African-American and LGBT communities. For example, it expanded its Worship in Pink screening program to include Spanish-speaking communities and expanded its grant making priorities and mission programming to better serve people along the entire breast health continuum of care. In partnering with Latinas, LGBT individuals, recent immigrants and homeless individuals, Komen Greater Atlanta is now able to provide culturally competent education and care to those with minimal access to breast health care.