Though the event is in its 17th year, last year was the first time to move the festivities to evening hours. The event will run from 6 to 11 p.m. in downtown Alpharetta. Last year, the Rotary Club hosted a movie night in conjunction with the race. This year, the entertainment portion of the event will feature an outdoor concert, food trucks and a children’s fun zone.
“[The event is] not just for runners,” said Alpharetta Rotary Club member Eric Douglas. “There’s something for almost everybody, whether you’re a runner or not.”
The food offerings will be from the same rotation of trucks that convene downtown on Thursday nights for the Alpharetta Food Truck Alley. The Bruce Jones Band and Electric Avenue will be the evening’s musical performers. “This will be a great night for the family to come out,” Douglas said. “From the Rotary’s perspective, we hope that they get an understanding a little bit about what Rotary’s doing to give back to the community and the charities that we support.”
Proceeds from the Mayor’s Challenge will go to benefit charities designated by the Rotary Club, like The Drake House, North Fulton Community Charities, Habitat for Humanity, StandUp for Kids and many more.
“We’re raising tens of thousands of dollars that give back to dozens and dozens of programs,” Douglas said. “[The Mayor’s Challenge is] a great way to have fun but also supporting great causes at the same time.”
Registration for the 5K is $30. The race will start and end at the corner of Milton Avenue and Canton Street. Runners and walkers will head west on Milton Avenue to Wills Road, then south to Old Milton Parkway and east until Main Street. They will travel north on Main Street to Mayfield Road, west to Canton Street and head south to the finish line.
Douglas expects more than 1,000 runners to participate. Awards will be given out to the top male and female runners in each age group as well as to the fastest teams.
Children can enjoy a free 1K fun run, sponsored by Children’s Healthcare of Atlanta, but participants must register in advance. Visit www.mayorschallenge.com to register before Friday’s deadline.
If you go
What: Alpharetta Mayor’s Challenge 5K Run and Block Party
Where: Downtown Alpharetta
When: Saturday, 6 to 11 p.m.