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Isis Parenting opens in Dunwoody’s Babies‘R’Us store
by From Staff Reports
June 26, 2013 01:28 PM | 2431 views | 0 0 comments | 57 57 recommendations | email to a friend | print
Isis Parenting, a trusted prenatal and early parenting resource, has opened its first Atlanta-area locations in four local Babies“R”Us stores. Each Isis “nest” will offer best-in-class prenatal and parenting classes to support parents through pregnancy, birth and the transition to parenthood.

Through this new partnership, Babies“R”Us is adding Isis Parenting’s education, support and services to the existing range of offerings at these stores, ultimately providing parents with everything they need to make navigating parenthood less stressful and more joyful.

“Over the last 10 years, we have built an organization that is a trusted education resource for expecting and new parents, delivering reliable information in a friendly, supportive way,” said Heather Coughlin, chief executive officer, Isis Parenting. “Our Isis community is filled with passionate educators and experts, as well as tens of thousands of alumni who experience best in class content while forming relationships with other parents that they carry with them for years. Through our partnership with Babies“R”Us, we can reach and support more families and we are thrilled to bring our services to Atlanta.”

The Isis Parenting “nests,” located in Babies“R”Us stores in Dunwoody, Smyrna, Alpharetta and Kennesaw, include a dedicated consultation room, two classrooms and hand-selected, Isis-endorsed products that complement the classroom experience. Services offered at Isis Parenting focus on topics such as breastfeeding and sleep support, childbirth education and new parent groups.

Both expecting and new parents in the Atlanta area can start their Isis Parenting experience in the following ways:
 Class and consult registration is open at Classes include, but are not limited to, prepared childbirth, newborn essentials, great beginnings, mom in the making and lactation consults
 Babies“R”Us customers can now add the gift of education, new moms groups or even lactation consults to their Babies“R”Us Registry.

“Babies‘R’Us is often the first place a mom turns when she finds out she’s pregnant, and we’ve long been a trusted advisor to parents in helping them prepare for the arrival of their baby,” said Troy Rice, executive vice president, stores and services, Toys“R”Us Inc. “As the baby products authority, partnering with Isis Parenting to offer a robust selection of educational courses for new and expectant parents in our stores will provide our customers with the resources they need to ease the transition to parenthood.”

In addition to the “nests,” Isis Parenting will maintain its innovative digital platforms, which engage and connect parents and thought leaders via dynamic online communities, live web chats with lactation consultants and pediatric sleep experts, eLearning tools, social media outlets and eCommerce.

For additional news on the new partnership and Isis offerings, visit

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