“There are a lot of fantastic brew pubs — a brew pub is a restaurant that makes beer on premise — but a brew pub can’t put their beer into packages and ship it out to different restaurants,” Lundmark said. “There’s never been a packaged brewery that’s existed in the city of Alpharetta before.”
Setting precedence has created a slight bump in the road for the company, however. The city’s code of ordinances had to be amended to include the issuance of permits for brewery operations.
So Jekyll Brewing must wait on their license from the city before beginning test batches of their two craft beers. Lundmark said he and his partner Josh Rachel, company brew master, have created their recipes using small-scale brew systems but will not know how the recipes fare on a large-scale until the first test batch.
Once open, the two types of beer the public can initially expect from the brewery are an IPA-style beer coined “Hop Dang Diggity” and a Kolsch-style beer named “Big Creek Kolsch.” Distribution will be focused in Alpharetta, Roswell, Johns Creek and Suwanee before moving to the Atlanta market, Lundmark said.
“We definitely will have new varieties reaching the market on a regular basis,” he said. “We want the public to help decide what they want us to make.”
Jekyll Brewing also turned to the public for assistance to raise money for unanticipated build-out costs. Through Kickstarter, an online funding platform for creative projects, the company raised more than $30,000.
Lundmark describes the process as a roller coaster ride — tense in the beginning but all worth it in the end.
“The bulk of our funding came in in the last three days,” he explained.
In addition to raising money, the Kickstarter campaign also built up brand awareness by way of community involvement. Lundmark already has plans to give back.
“My wife and I have always had charities that were really important to us,” he said. “So we thought not only would the brewery help us give back monetarily more to the charities … but we would use the branding to bring awareness to those charities, which would be more impactful than just the monetary donation.”
Though not wanting to publically name the charities yet, Lundmark said one of his intentions with the brewery is to bring good to the community of Alpharetta.