A plethora of Norman Rockwell art inspired by the soft drink is now calling the World of Coca–Cola home.
The “American Originals: Norman Rockwell and Coca-Cola” exhibit features 10 paintings making it the largest collection of the master painter’s Coca-Cola art ever showcased at one venue.
Based on the level of buzz and feedback being generated, that move is paying off.
“Our guests are surprised and delighted to see the variety and depth of work that Norman Rockwell did for The Coca-Cola Company,” said World of Coca-Cola marketing manager Jacquie Wansley. “They are also intrigued by the story of the ‘Missing Rockwells’, the three pieces of original art created in the late 1920’s and early 1930’s that are not part of the company’s collection.
“The fact that they might be tucked away in an attic or discovered in a garage sale gives us all something to dream about.”
The Coca-Cola Co. commissioned Rockwell to create six oil paintings that were developed into a variety of finished marketing pieces from 1928 to 1935. Of those six original paintings, only three are in the company’s hands and on display: “Barefoot Boy,” “Out Fishin’” and “Concert on the Steps.”
The other three original paintings, “The Old Oaken Bucket,” “Wholesome Refreshment” and “Office Boy – 4 p.m. – The Pause That Refreshes,” are currently missing.
The exhibit will remain in the attraction’s pop culture gallery until May.
The Rockwell showcase is the latest in a line of works by influential visual artists to take up residence there. Andy Warhol and Steve Penley have also had the products of their respective craftsmanship there.
“Rockwell’s art captures the American spirit and simple moments in life — which is why his work is such a great match for Coca-Cola,” said Ted Ryan, archives director for The Coca-Cola Company. “The Company only acquired two of these paintings in the past 10 years. Combined with the story behind the missing artwork, this exhibit is quite significant.”