Invitations to the event were extended to the General Managers of
Alpharetta’s 23 hotels, the Alpharetta CVB Board of Directors, Alpharetta City Council and the CVB staff.
Bureau staff members Janet Rodgers, President and CEO, Beth Brown, Director of Sales, and Debbie Voboril, Director of Advertising and Promotions, presented the marketing strategies for the 2012-2013 fiscal year.
Robert Mandelbaum, Director of Research Information Services
for PKF Hospitality Research and Caroline Robichaud, a consultant for PKF Consulting US reviewed national and Southeastern U.S. hotel trends with a focus on Atlanta and Alpharetta markets, spoke at the meeting.
“The Annual Meeting provides an opportunity to gather hospitality
stakeholders together to share the Alpharetta Convention and Visitors
Bureau’s comprehensive plans to continue marketing the city as a premier tourism destination throughout the upcoming fiscal year,” stated Janet Rodgers, President and CEO of the Alpharetta Convention and Visitor’s
Liz Gillespie, North American Properties’ Director of Marketing at Atlantic Station and Avalon reviewed the marketing efforts for Avalon which is scheduled to open in Alpharetta in April 2014.
Sheri Ross, leasing manager for North American Properties is responsible for small shop leasing and outparcel sales for Avalon.
She shared her plan to make the Avalon community an experience, with special events such as yoga classes taking place on the lawn.
David Belle Isle, mayor of the city of Alpharetta presented an update on the Downtown Alpharetta City Center Project.
The new development will serve as a gathering place for residents and visitors, attracting business investments to the downtown area.
Fred Cerrone, chairman of the Board of Directors passed the gavel
to incoming chairman, Bob Regus.
Regus will officially be chairman on July 1, the start of the new fiscal year.
The Alpharetta Convention and Visitors Bureau serves as the destination-marketing arm for the City, promoting tourism to Alpharetta, Georgia, and attracting visitors to all 23 of Alpharetta’s upscale and modern hotels.