Clemmons will trace Rich’s 137-year history including the true stories behind Penelope Penn, Fashionata, The Great Tree, the Pink Pig, Rich’s famous coconut cake and more, including how events at the downtown Atlanta store helped John F. Kennedy become America’s 35th president. Afterward, be sure to purchase a signed copy of the book.
In 1867, less than three years after the Civil War left the city in ruins, Hungarian Jewish immigrant Morris Rich opened a small dry goods store on what is now Peachtree Street in downtown Atlanta. Throughout time, his brothers Emanuel and Daniel joined the business — within a century, it became a retailing dynasty.
Although born in Alabama, Clemmons considers himself an Atlantan, having lived in the metropolitan area for the past 26 years. His family has an even older connection to the city, with his great-great-grandfather Archibald Clemmons fighting in the Atlanta Campaign, including the Battle of Atlanta, during the American Civil War.
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