Although the mall opened at 4 a.m., the midnight openings of anchor stores Kohl’s and Macy’s have kept shoppers in the area all day.
“Our stores that opened midnight had a great run,” said mall spokeswoman Shelley Korenbrot. “Kohl’s had a long line that wrapped around the building to go in and everyone was going after their door-buster items. Macy’s also opened at midnight and they did really well on their door-buster items too.”
Sears opened even earlier at 8 p.m. Thursday.
“They had a ton of people waiting for the electronic specials,” Korenbrot said. “They sold out of those.”
J.C. Penney at Northlake Mall opened at 6 a.m.
“Today, we’ve seen very strong traffic and constant traffic,” said store leader Al Capers.
Instead of having sales that expire after early morning hours, the store’s Black Friday deals will last all day, he said. Some hot items include $10 jeans and $25 boots.
At the Sears Hometown and Outlet Stores in Tucker, store manager Holly Ferguson said it has been busier than last year.
“It’s been a nice steady flow of customers,” she said.
The store began its deals Thursday night at 8 p.m. until midnight. The store re-opened at 6 a.m. today and will continue with deals all weekend, Ferguson said.
“We have fresh product coming in all day,” she said.
Best-selling items include new Craftsman tools, immersion blenders and iPod docks.
Smaller local stores are even getting in on the fervor of Black Friday shopping.
Bellismo Accessories in Dunwoody opened an hour earlier than usual at 10 a.m. today. Store co-owner Patti Simpson said she has been seeing much more customers come through the shop than on a typical Friday morning.
Simpson said patronizing small businesses is important because shoppers are helping the local businesses that support their community.
DeKalb County residents Cindy Pitts and Vivian Conner said they planned on stopping through some local shops after their day at Northlake Mall.
“We like to do local shopping,” Pitts said.
They shop on Black Friday every year and started their day around 6:30 or 7 a.m. with a detailed plan of what stores to visit and which deals to tackle.
Kathy Chastain, of Tucker, started her Black Friday shopping at 8 p.m. Thursday at Walmart.
“It was really crowded and packed,” she said. “It was a pretty long line, but it moved quickly.”
She also makes Black Friday shopping her annual tradition and said she found good deals this morning at Kohl’s at Northlake Mall.
Chastain planned on visiting Toys R Us after finishing at the mall. She said she takes advantage of Black Friday deals to buy gifts for Toys to Tots and other charities.
Decatur resident Daniel Chen arrived at Northlake Mall around 9 a.m. for the morning sales at Macy’s. He shopped for clothes and household items at lower prices but planned to limit his shopping outing to the morning hours as to not exasperate the patience of his young daughter.
Although Northlake Mall closes at 10 p.m., some stores will have extended hours and special prices throughout the weekend. The National Retail Federation will release its annual report Sunday afternoon on how consumers took to Black Friday shopping this year.