The Katz-penned “How Not To Hire a Guy Like Me: Lessons Learned From CEOs’ Mistakes” recently hit the market.
“It’s written for anyone. … Any business owner can benefit from it,” he said.
The Sandy Springs resident product has specialized in turning firms of varying sizes and covering a broad range of industries around. His crisis management career, including stints working with public and private companies, spans three decades.
He called the book the culmination of discussions with his many clients and friends.
“They told me I have so many great war stories to share,” he said.
That group of confidants reads like a virtual Who’s Who list from the business realm.
That would include former Home Depot co-founder Bernie Marcus, whose endorsement of Katz’s book is found on the back cover.
“Read it. Learn from it. Benefit from Lee’s many years as the Turnaround Authority,” Marcus wrote.
Among the many topics Katz tackles in the book are the elements of solid leadership and detailed advice on how to recognize and respond to internal fraud.
“People keep asking me what took me so long to come out with a book,” said Katz. “The answer is that I’ve been working 60- and 70-hour weeks all these years.”
The Georgia Tech alum’s tome could gain added traction beyond the business elite considering its content is not on the esoteric side.
The book is written in a language that is accessible to the average reader — or “folksy,’’ as Katz put it.
“Those people who have read it say it [reads] like me talking. … It’s very straightforward,” he said.