The event benefited Arlington Christian School, a kindergarten through 12th grade private school in Fairburn.
Gordon, a Wall Street Journal best-selling author and founder of Moe’s Southwest Grill, played lacrosse at Cornell University under former head coach Richie Moran, during the pursuit of his bachelor’s degree, which he earned in 1993.
Since becoming an author and motivational speaker, Gordon has written eight motivational books, his latest is titled “The Positive Dog.” However, Gordon spoke in more detail about another book, “The Energy Bus,” which he said was easy to write as it was based on his life and personal experiences when he was a more pessimistic person.
“We’re all going to face adversity, but optimism is the key to success,” Gordon said.
Gordon has spoken to various athletic teams, including UGA football two years ago and the Atlanta Falcons this past season.
In speaking with these teams Gordon encouraged them to put the “Energy Bus” method into effect to work together and stay positive as a team, no matter what adversities may come their way.
Gordon said UGA football coach Mark Richt has implemented this method for his program and told him, “We will not allow negativity to sabotage our team,” as he has devised a rather unique way of keeping his players “on the bus” and optimistic.
Giving the gala attendees some inspiration, Gordon spoke about “a few rules for the road while on the energy bus.”
The first rule Gordon provided was to create a positive vision for the road ahead.
“If you have the vision then you have the power. God gives them to you at the same time.”
The second rule drove Gordon into mentioning a third book, “One Word.” This rule says to work towards the vision you created in the first rule.
“Most marathon runners quit in the 20th mile when they are physically tired and mentally drained…We don’t get burned out because of what we do, we get burned out because we forget why we’re doing it,” said Gordon.