If it continues to be as popular since its inception five years ago, the Hospitality Highway Georgia 400 Century Ride may become the equivalent of the Peachtree Road Race on a bike.
The lure of pedaling on the interstate without the worry of vehicular traffic is a major part of its success.
But the choices of route lengths and the camaraderie of fellow cyclists also play a part. This year’s Century Ride is June 30 and organizers are preparing for record participation.
“Last year we had 1,264 registered riders and this year we are tracking ahead of pre-registrations,” said Eric Broadwell of the Junior Flyers Youth cycling team, a co-sponsor of the ride with Bike Roswell.
The ride stages at Sky Zone on Market Boulevard in Roswell and starts at exit 7 of Ga. 400.
It winds through Sandy Springs, Milton, Roswell, Johns Creek, Alpharetta and other scenic areas of north Fulton.
Ride options include 101, 62, 45, 22 and 9 miles. The 22-mile and 45-mile routes are new for 2013.
There will be more portable toilets at rest stops, more water, more ice and a variety of finish-line food, Broadwell said.
All riders must be registered. Registration includes a T-shirt, food, water and full mechanical support along the route.
The ride is open to anyone 12 years of age or older.
Riders must be lined up and ready to go at 6:45 a.m. for a 7 a.m. start.
Pre-registration before Monday is $20 for ages 12 to 18 and $36 for ages 19 and up. Between Monday and race day the fees are $25 and $40, rising to $30 and $50 on the day of the race.
“We will have pre-registration packet pickup at SkyZone and Roswell Bicycles,” Broadwell said.