As many as 1,000 attendees could show up at the March 15 festival, held this year at Roswell’s historic town square from 2 to 6 p.m. as a fundraiser for Seeking, Teaching and Reaching House Foundation.
“We launched the event last year, and as we entered our second year, we knew that we wanted it to be bigger and better,” said STAR House Executive Director Monica d’Oliveira. “As we prepared and planned for this year, we conducted a survey of last year’s attendees to gain a better understanding of what they want in a beer festival. That feedback was invaluable and we’ve incorporated those suggestions into making this year’s festival.”
STAR House board member and festival organizer Jeff Bridges said the response “was extremely positive, with constructive criticism of more food choices, more beer variety, and better restrooms facilities. We incorporated that feedback into our planning,” Bridges said.
“So this year, we have tripled the beer varieties to 150 unique types, we have a 30-foot, air-conditioned restroom trailer and six food vendors.”
Confirmed restaurants include Roux, Adele’s, Mill Street Kitchen, Shane’s Rib Shack, Ethel’s and VIN 25. The beer list is still being finalized. “Believe it or not, one of the most difficult tasks has been deciding on which 150 beers to buy, and how many to buy,” Bridges said.
There is a corn hole tournament with teams competing for up to $1,000. Music will be provided by The High Beams and the Free Byrds.
UBER, the on-demand car service, is offering first time riders a $30 credit, and The Doubletree by Hilton is offering a free shuttle and a free festival ticket with a one night stay.
In addition to being an all-around good time, the festival shines a spotlight on Roswell.
“We are trying to attract affluent professionals to live, work, and play here, and what better way to do that than by providing an opportunity to enjoy craft beer right here in our historic district,” Bridges said. But d’Oliveira also noted another aspect. STAR House has more than 20 years of history helping Roswell’s youth gain academic, social, and leadership skills.
The event will go on, rain or shine. Pre-purchased tickets to the festival are $45, $50 at the door. Designated driver tickets are $10. Attendees must be at least 21 years old and are encouraged to bring folding chairs and keep their pets at home.
For information, visit www.roswellbeerfestival.com.