The free outdoor festival will feature about 100 British-made vehicles on display, including cars like Rolls Royce, Aston Martin and Jaguar. The event was moved from late February last year to late March in an attempt to take advantage of better weather.
“There are at least 12, 13 or 14 different brands so it’s not like having a British car fair is restrictive. Far from it,” said event organizer Ray Gilbert of Empire Events. “We’ve got iconic British cars and plenty of them.”
He said the majority of the cars’ owners come from metro Atlanta with a few coming from out of state.
“A lot of them are actually from the northern part of the metro area,” Gilbert said. “That’s why we chose Alpharetta. We’ve got some exceptional support from both the city and the convention and visitors bureau, so we were delighted to choose that location compared to other cities.”
Janet Rodgers, president and CEO of the Alpharetta Convention and Visitors Bureau, said in a news release, “We thoroughly enjoyed having the British cars take over our downtown last year and are excited to see what the event has in store for us this year.”
Besides the cars, attendees will experience other aspects of British culture.
“Apart from those great British cars … we’ll promote British music that many of us love from the days of The Beatles onwards,” Gilbert said.
The Big Chicken Beatles Tribute Band will perform live from noon to 2 p.m.
There will be fish and chips from the food truck from The Marlay House restaurant in Decatur and British items from vendors like Norcross-based Taste of Britain.
Gilbert said the festival will be a good event for children and families.
His vision for the car fair is to turn it into an international affair, celebrating the cultures of places besides Great Britain.
“There’s no reason why we couldn’t turn this event into more of an international car fair and not purely British,” Gilbert said. “There are 37 international chambers of commerce in Atlanta and there are 71 consulates.”
If you go:
What: Great British Car Fayre
When: March 29, 10 a.m. to 4 p.m.
Where: Downtown Alpharetta on Milton Avenue and Main Street