The retailer is expanding to the Southeast, having had its first metro Atlanta store open last week in Snellville. According to a news release, the retailer has a “healthy living for less” motto, which President and CEO Doug Sanders said features “high-quality natural and organic products at prices the everyday grocery shopper can afford.”
Dunwoody Mayor Mike Davis said the city is excited to have another grocery store in that area and thinks it will be very successful.
“I look at it in the same realm as Fresh Market, Whole Foods and Trader Joes and I think it’s going to be loved over in that part of town,” said Davis.
Dunwoody’s demographics — educated and middle- to upper-middle income residents — are part of what drew the retailers’ executives to the area, said company spokeswoman Megan Dean. She added they have been eyeing the area for a while and are excited to bring this concept to it.
“The recent opening of our Snellville location and the opening of Dunwoody coming up represent the first of many new stores and opportunities that will occur in the metro Atlanta area,” said Dean.
The retailer also believes in giving back, not just existing in the community, Dean said, and the company cares about the health and well-being of its customers, team members and its communities. At the Snellville opening, she said the retailer presented the J.M. Tull-Gwinnett Family YMCA with a $1,000 donation and the Community Garden at Snellville with a $500 donation thanks to a Facebook contest.