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Towne Cinema Theatre to become music venue
by LaTria Garnigan
July 23, 2014 01:17 PM | 2723 views | 0 0 comments | 5 5 recommendations | email to a friend | print
Staff / Katherine Frye / Towne Cinema Theatre in Avondale Estates will be converted into a music venue.
Staff / Katherine Frye / Towne Cinema Theatre in Avondale Estates will be converted into a music venue.
After being vacant for many years, the Towne Cinema Theatre at 106 N. Avondale Road in Avondale Estates will soon have a fresh makeover.

In June, the city commission approved a permit for Tony Longval and DeMedici Entertainment Group to convert the 5,600-square-foot space into a performing arts venue.

The space has housed several different businesses throughout its history, last known as a recording studio. Avondale Estates City Planner Keri Stevens said the city is excited about the new plans for the space and what it will bring to the area.

“It’s a great draw for the city,” she said. “It has the capacity to have a larger venue than what we have in the city now and a different clientele.”

Stevens said in terms of boosting the city’s economy — in bringing in a more diverse group of visitors — it will bring exposure to the other businesses surrounding the space.

Those other businesses include The Bishop restaurant, an incoming bakery The Icing, a tax business, Palookaville and a variety of boutiques and offices. Stevens said there is also a proposal to put in another restaurant in the corner space that is vacant. She added other businesses might benefit from staying open later, when events are at the new space.

According to DeMedici’s proposal, the venue will feature a variety of musical acts such as jazz, pop, rock, country, blues, improve, theatre troupes, children’s arts, community-based programs and more. Stevens said there is a possibility of the city working with the venue on programming for the community.

“There could be [city-sponsored events] in the space … we do have a community promotion program,” said Stevens. “And then depending on how much is allocated, each year funds are allocated for special events and so that might be an opportunity for [Longval] as well.”

Regarding parking, Stevens said the building has a zoning variance for the existing parking and the city is working on possible overflow parking off of Laredo Drive on the storage space that is owned by MARTA.

She said in the short term, the city has property between Oak and Lake streets that is available for parking.

That space is temporary, contingent upon when a new development goes into that space.

A timeline is yet to be established, said Stevens, but she said the city is excited and ready for the space to get going to offer this new venue to the public.

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