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Young twins’ business making national news
by Savannah Borders
July 30, 2014 02:49 PM | 3978 views | 0 0 comments | 5 5 recommendations | email to a friend | print
Special Photo / From left, twins Chet and Betts DeHart have made national news with their company, Lucid FC.
Special Photo / From left, twins Chet and Betts DeHart have made national news with their company, Lucid FC.
UPDATED MONDAY AT 1:02 PM WITH CURRENT NAME OF LIM COLLEGE. For Chastain Park residents Betts and Chet Dehart, fall means not only heading off to college, but also taking their entrepreneurial pursuits to the next level.

At only 18, the twins, who in May were featured in Esquire magazine for their line of contemporary street-wear are already gaining recognition in the fashion world and running a successful business.

Their line, called Lucid FC, stands for Lucid Footwear and Clothing. They started the brand when they were just 13, and it has since grown into a well-respected line sold online and in some of New York’s hottest stores. Its next project will be a social media collaboration with the website

The twins are headed to LIM College, formerly known as Laboratory Institute of Merchandising College, in Manhattan this fall to study fashion. They attended Ben Franklin Academy in DeKalb County, where in May they graduated and received the Dameron Black Jr. Entrepreneurial Award.

According to the school, this award is given to “the senior or seniors who have shown outstanding commitment and advancement in his/her work-study position or community volunteer work.”

Betts said of the award, “It was pretty epic that BFA gave me that award. I look at it as an honor more and more as the days past. BFA really is one of the main reasons I’m successful, because of how accommodating they were with my hectic schedules.”

On May 2, they were featured in Esquire magazine in an online chat-style interview with Andrew Luecke about their street-wear line and the origins of their business. They speak about their influence, experience and hopes for the future.

Their college is a specialized school that can help them develop their business and fashion skills.

“LIM was the only school that they applied to. Our family strongly believes that their gift set is what needs to be expanded upon,” said Jessica Dehart, their mother.

Despite their success, the twins have managed to stay grounded. Jessica Dehart said she was especially proud of how “they seem to have kept their head above it all.”

Betts and Chet also seem grounded.

“To own a business at such a young age, it feels like I’m successful, but at the same time like I am not. That is because most business owners have hundreds of thousands, and even millions, and we do not yet,” Betts said.

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