It is a unique, one-day-only shopping event created to support local charities’ fundraising efforts. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country.
Macy’s has designated March of Dimes, a leading nonprofit in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of Shop For A Cause savings passes in Macy’s stores and on www.macys.com Saturday.
“Macy’s is committed to giving back, nationally and to our local communities,” said Martine Reardon, Macy’s chief marketing officer. “For the last eight years, [the] Macy’s Shop For A Cause program has provided our customers and associates the opportunity to show their support and give back to their local community organizations while enjoying great savings at Macy’s. We are honored to partner with March of Dimes as our national in-store beneficiary and to offer our customers an easy and convenient way to make a positive difference in the lives of others.”
Customers can also shop online at www.macys.com, as passes purchased there Saturday will also benefit the March of Dimes.
Last year’s Shop For A Cause one-day shopping event raised over $72,000 in Georgia to help the March of Dimes give more babies in our community a healthy start in life. Programs for moms and babies in our area that have benefited from those funds over the last year include Centering Pregnancy, which provides access for women to group prenatal care, a model that combines prenatal health care, education and support and has been shown to reduce the incidence of preterm birth and low-birth weight babies and empowers women to choose health-promoting behaviors.
Information: www.macys.com or www.marchofdimes.com